For creators building on Instagram

Turn your DMs into a coaching business people pay to join.

The Mentor Alliance turns your Instagram audience into a real business. A platform with your brand on it, a proven Startup Journey curriculum, and every consulting tool built in, so you coach founders instead of juggling five apps.

See how it works

No cost to apply · A quick setup call · You keep your handle and your brand

+128 signups this week

25% recurring commission

yourhandle.coach

Active now

Hey! We're handpicking 5 creators for the Mentor Alliance. Your audience is exactly the fit 👀

300+

300+ businesses already run on BuildRunKit

stages in the Startup Journey your clients move through

25%

recurring commission at the top tier

What you get

Everything your coaching needs, under your name.

Not a course template or a shared Notion doc. A working platform your clients log into, with you as the face and real infrastructure behind it.

A platform with your name on it

Your logo, colors, and welcome screen. Clients see '[You]'s Business Hub,' with BuildRunKit credited quietly underneath, enough to signal it's real software.

Your methodology, built in

The Startup Journey is a framework of six stages you run every client through, with structured journey checks instead of scattered advice. Customize each stage with prebuilt tools or swap in your own.

One workspace, every client

CRM, Strategy Hub, Projects, and Invoicing in a single place. Manage sessions, set milestones, and track progress without stitching five tools together.

Earn on everyone you bring

Share your link. Every founder who joins through you is tracked automatically, and you earn on the ones who stick, on top of your coaching revenue.

How it works

From application to earning, in four steps.

STEP 01

Apply

Tell us your handle, your audience, and your coaching style. Takes five minutes.

STEP 02

Setup call

A quick walkthrough of your branded instance, twenty minutes, no pitch.

STEP 03

Go live

Your platform launches under your own brand, with a referral link ready to share.

STEP 04

Grow & earn

Share your link in Stories and your bio. Followers sign up under your brand and you earn on every one, recurring.

THE TOOLKIT

Start with our journey. Build your own.

Six stages come ready to run, but none of them are fixed. Reorder them, drop what your clients don't need, and drop in prebuilt tools like the ICP Generator or Market Research at any stage. The framework adapts to how you coach, not the other way around.

Startup
Journey

Active Stage Selected

Market Research

Click tools below to swap

Prebuilt tools you can drop into any stage

Run journey checks · set milestones · track progress

TWO PATHS

Same platform. Two ways in.

Which one fits depends on your audience and where you're at. Both end with your brand on the platform and referrals in your corner.

MENTOR ALLIANCE

Run it as your own

A branded consulting platform, backed by infrastructure 300+ businesses already run on.
Free journeys to get started before you earn anything.
Referral earnings as your audience joins and stays.

CO-CREATE

Help build the next version

A partnership, not a program. Your input shapes how the platform works.
Full access from day one, configured around your coaching method.
You promote it because you helped make it, and referrals follow the results.

Founding cohort offer

$10 per month, per client. That's it.

No setup fees, no hidden tiers. You pay $10 a month for every active client running on your branded platform, and keep everything you charge them for coaching.

Want to try it out first? Your first 10 consultations are on us.

Wanna go beyond Insta coaching?

Apply to the Alliance and turn your audience into a real coaching business.